COOKIE POLICY

1. INTRODUCTION

This Cookie Policy explains how Interactive Media Network SRL (“Maximate,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website and in our white-label email marketing services.

2. WHAT ARE COOKIES

Cookies are small text files stored on your device when you visit our website. They help us provide you with a better user experience, analyze website performance, and deliver relevant content.

3. TYPES OF COOKIES WE USE

Essential Cookies:

  • Purpose: Enable core website functionality

  • Duration: Session-based (deleted when browser closes)

  • Data Collected: Session identifiers, authentication tokens

  • Legal Basis: Necessary for website operation

Analytics Cookies:

  • Provider: Google Analytics

  • Purpose: Website traffic analysis and performance measurement

  • Duration: 2 years maximum

  • Data Collected: IP addresses (anonymized), page views, session duration

  • Legal Basis: Legitimate interest

Functional Cookies:

  • Purpose: Remember user preferences and settings

  • Duration: 1 year maximum

  • Data Collected: Language preferences, display settings

  • Legal Basis: Legitimate interest

4. EMAIL TRACKING

Campaign Analytics:

  • Open Tracking: Pixel-based tracking for email open rates

  • Click Tracking: URL modification for click-through measurement

  • Data Collected: Email opens, link clicks, timestamp data

  • Purpose: Campaign performance optimization

Audience Behavior:

  • Engagement Tracking: Email interaction patterns

  • Segmentation Data: Behavioral classification

  • Retention: 30 days from campaign delivery

  • Legal Basis: Legitimate interest and contract performance

5. THIRD-PARTY COOKIES

Google Analytics:

  • Provider: Google LLC

  • Purpose: Website traffic analysis

  • Privacy Policy: https://policies.google.com/privacy

  • Data Processing: IP anonymization enabled

  • Control: Opt-out available through browser settings

Payment Processing:

  • Provider: [Payment Processor Name]

  • Purpose: Secure payment processing

  • Data Collected: Transaction-related information only

  • Security: PCI DSS compliant processing

6. COOKIE MANAGEMENT

Browser Controls:

  • Chrome: Settings > Privacy and Security > Cookies

  • Firefox: Settings > Privacy & Security > Cookies and Site Data

  • Safari: Preferences > Privacy > Manage Website Data

  • Edge: Settings > Cookies and site permissions

Opt-Out Options:

7. COOKIE CONSENT

Consent Management:

  • Essential Cookies: No consent required (necessary for service)

  • Analytics Cookies: Consent requested through cookie banner

  • Functional Cookies: Consent implied through continued use

  • Withdrawal: Available through browser settings or website controls

8. DATA RETENTION

Retention Periods:

  • Session Cookies: Deleted when browser closes

  • Analytics Cookies: Maximum 24 months

  • Functional Cookies: Maximum 12 months

  • Email Tracking: 30 days from campaign delivery

9. INTERNATIONAL TRANSFERS

Google Analytics:

  • Location: Data processed in European Union

  • Safeguards: Standard Contractual Clauses (SCCs)

  • Protection: Adequate level of data protection maintained

10. YOUR RIGHTS

Data Subject Rights:

  • Access: Request information about cookies and tracking

  • Correction: Update inaccurate tracking preferences

  • Deletion: Request removal of tracking data

  • Objection: Opt-out of non-essential tracking

Exercising Rights:

  • Contact: contact@maximate.com

  • Response Time: 7 business days maximum

  • Verification: Through secure authentication process

11. POLICY UPDATES

Change Notifications:

  • Material changes communicated through website notice

  • Email notification for significant policy updates

  • Version history maintained for transparency

  • Continued use constitutes acceptance of updates

12. CONTACT INFORMATION

Cookie Questions:

  • Email: contact@maximate.com